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Press Release 12th March 2021

Flowers from the Heart

According to you, who deserves flowers?

Bloemencorso Bollenstreek may not be riding this year from Noordwijk to Haarlem, but that does not mean we have taken a back seat. To keep the heart of the parade pumping we have already presented a package of alternative activities. ‘’Portraits from the Parade’’ kicked off immediately and it is now the turn of a campaign centred around the giving of flowers as a symbol of hope and love. “Who deserves flowers?” is the campaign theme and the first bunches will be distributed in each municipality through which the parade would normally ride on 21st March, the first day of spring. Can you name someone in your municipality who deserves to receive flowers? Tell us why and then visit the Bloemencorso Bollenstreek website www.bloemencorso.info where on the dedicated campaign page you can nominate your candidate. The flowers will of course be distributed in strictest accordance with Corona regulations. Each of the participating municipalities (Noordwijk Teylingen, Lisse, Hillegom, Heemstede and Haarlem) has 75 bunches to allocate, so you are advised to act as soon as possible. You have until 20th March to put forward a candidate.We are happy to report that this campaign has been warmly received by all the municipalities as well as their marketing bureaus.

We see this as heart-warming too!

OcZDoviA

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