The "Flowers from the Heart" campaign continued this weekend with a new activity ''Homemade Hearts from the Parade". This has proven an unexpectedly resounding success with orders streaming in.

On Sunday 21st March, the first day of spring, the Bloemencorso Bollenstreek together with local marketing organisations took to the road to distribute bunches of flowers in the municipalities in and around the area where the bulbs are cultivated. These are the towns and villages thorough which the parade would normally travel. It was an amazing day!

In a period when minutes seem to last for hours, time can also race past us. We remember hearing for the first time that the parade was cancelled. What a disappointment but at the same time it made us even more determined to shine in 2021 with all the glory […]

Flowers from the Heart Campaign: Bloemencorso Bollenstreek may not be riding this year from Noordwijk to Haarlem, but that does not mean we have taken a back seat. To keep the heart of the parade pumping we have already presented a package of alternative activities […]

While we would have liked to report otherwise, in 2021 Bloemencorso Bollenstreek will also be unable to parade through the streets of the Bulb district from Noordwijk to Haarlem. This week the executive committee of the Bloemencorso Foundation has had no other choice but to take this sad decision. The COVID-19 Pandemic {...}

Bloemencorso Bollenstreek relies on hyacinths. These highly fragrant bulb flowers were always traditionally grown in the bulb district. The bulbs are planted in October and in the spring harvested to decorate the floats. Here the Board of Bloemencorso Bollenstreek Foundation sybolically plants the first bulbs by hand to mark the start of the following year's event.