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Press release 30th March 2021

DIY heart - a resounding success

The "Flowers from the Heart" campaign continued this weekend with a new activity ''Homemade Hearts from the Parade". This has proven an unexpectedly resounding success with orders streaming in. No less that 700 kits have already taken up. Anyone wanting to celebrate this alternative to the Bloemencorso Bollenstreek can order their DIY kit until 6th April for pick-up in one of the towns which normally host the parade via: www.bloemencorso.info

Always wanted to decorate one of the floats? Now is your chance. Of course not an entire float, but a small scale version. Every little bit counts to create that spring festival fever. Three top flower arrangers from the area have worked with us to design the Bloemencorso Heart. Materials are available for EUR 10 and each kit contains a 40 cm heart, fresh hyacinths, attachment pins and an instruction video with tips on how to create that special Bloemencorso Flower Parade feeling. The hearts can be used decorate front doors, gardens or balconies or they can even be paraded around in cars and on bikes almost like the real thing. They can also make the ideal gift. By sharing photos and videos we hope to make the parade weekend on 17th and 18th April a festival of flowers.

Got that Spring Fever? Visit our website www.bloemencorso.info and complete the online form. The offer closes on 6th April and payment must be received by 8th April. Kits will be available for collection on 14th April at the pick-up point of your choice in one of the towns which host the parade. Take part and share the joys of Spring with all your heart.

Doe het zelf Corso-hart

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